Publicis Media restructures ops, top deck

01 Jul,2016


By A Correspondent


Publicis Media has announced the appointments of Group CEOs for its two key constituents in operation in India: Zenith and Starcom. Mallikarjun Das will head Starcom India and Tanmay Mohanty will head Zenith.


Meanwhile, Starcom Chairman Hanley King has moved to a global role within Publicis Media. His role is taken over by Das. Zenith Managing Director Hari Krishnan is moving on from the organisation.


Announcing the new structure and leadership announcements, Publicis Media CEO Anupriya Acharya said:  “One of the greatest strengths of our new organisation in India is its team of leaders, all of whom have proven track record within our system, ” adding: “The new structure is a fresh opportunity to simplify our organisation, invent more modern approaches to gain effectiveness and efficiency, introduce structures for greater collaboration, and drive new levels of client value and delight”.


Publicis Media India will consolidate its agency brands: Starcom Mediavest, Zenith Optimedia, Equinox, Performics, Convonix, Resultrix, Ninah, Newcast into four agency brands that are in line with the global structure, namely: Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.


In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale within all agency brands.


The key appointments announced are:

Reporting to Das are Sarfaraz Khimani and Pallav Jain, Co-CEO Performics.Convonix and Basabdatta Chowdhuri who takes on the role of National COO, Starcom India.  Mayoori Kango will be MD Performics.Resultrix, reporting to Mohanty.


Meanwhile, some centralised functions have been outlined: Dnyanada Chaudhari will lead Publicis Media Exchange,  Santosh Ghosh will lead Data, Technology and Innovation, Aarti Bharadwaj will lead Analytics, Research and Insight, Gautham Pingali will lead Business Transformation and Content Communications will be led by Anushree Chandran.


At a Publicis Media India level, Rajesh Viswanathan is appointed Chief Financial Officer, Saswati Sinha is appointed Chief Talent Officer.


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