#LoveForBeer urges consumers to profess love for their favourite brew

18 Jul,2016

By A Correspondent

 

Started with a vision to proliferate a fun and responsible drinking culture, The Beer Café has the largest collection of beers under one roof. It has over 50 brews from 18 countries and is a key stakeholder in the beer culture of the country, facilitating knowledge and a deeper understanding of the world’s third most consumed beverage. This campaign is about helping enthusiast discover, nurture and share their unconditional #LoveForBeer.

 

Conceptualised by Dentsu India, it is an expression and philosophy that stands for the love and passion a beer enthusiast feels for his mug, or pint. Aligned with the marketing strategy, the ads depict different themes from travel to relationships all highlighting one’s love for their favourite brew and how The Beer Café is equipped to catalyse more passion great beer.

 

Commenting on the campaign, Rahul Singh, Founder and CEO, The Beer Café said, “People are caught up with chaotic lifestyles and often forget to pause, take a break and just relax. Beer can make a bad day better and a good day great. Our new campaign reflects the enormous variety of beers we have, offering guests a truly world- class beering experience right in their neighbourhood. One can drop in every week and savour a different beer on each visit. We are also using technology based features to engage and educate consumers, helping inquisitive beer enthusiasts distinguish their lagers from their ales.”

 

The campaign rolled out with out-of-home advertising in Mumbai and radio across major cities Mumbai, Pune, Delhi NCR and Bengaluru. Followed by print advertisements in a leading national daily. The month long promotions will also go live on the company’s digital platforms- Facebook, Twitter, Instagram and other partner websites as well. It will be sustained through contests and giveaways on social media. There will also be in-store engagement activities to establish a direct connect with patrons and invite them to share their #LoveForBeer.

 

 

 

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