For the women, by the women

14 Jul,2016


By Anuka Roy


MTV is ready to embark on a road trip to celebrate women with its brand new show ‘Sunsilk and MTV present Angels of Rock’. The show is an attempt to celebrate women, their stories of empowerment, self-belief and journey. It will feature four rock stars- Shalmali Kholgade, Anusha Mani, Jasmine Sandlas and Akasa Singh – riding across the country to inspire and be inspired by other women of our country.


An interesting fact about the show is that apart from a female-led cast, it had a female crew filming it. It aims to bring out the success stories of women across cities, towns and villages of India. The show has tried to capture the essence of urban as well as rural India through the stories. The four women will travel from Mumbai to Wagah Border with multiple stopovers on the way to meet interesting women.  From female fire-fighters of Jaipur to the female rickshaw drivers of Haryana, the ‘angels’ have met women with extraordinary tales to share. Each episode will also have an original song compose which will describe the spirit of these stories.


Speaking about the concept of the show, Ferzad Palia, Head, Youth and English Entertainment, Viacom 18 noted in a communique, “We are going a step ahead and celebrating womanhood in all its glory by bringing our viewers an unique proposition in form of Sunsilk and MTV present Angels of Rock- a show that is by the women, of the women but for everyone. The show focuses on inspiring stories of real women blended with travel, fun, and a whole lot of music created by four amazing singers.”


“It is a wonderful opportunity for Sunsilk because it is a brand that talks to the youth. It is a youth brand but it is also a brand with fantastic heritage. MTV is one of the best ways to partner with because it is not only the number one entertainment youth brand but it is also a great iconic youth brand. So, if you need the youth to sit up and listen, this is actually a great way to do it. We came together and said we want to create something which is based on the philosophy of the brand. Therefore, this property came in to existence which has the brand values which is about self-belief, positivity, taking real-life inspiring stories of the girls not only from big cities. The four angels have their own success stories which are inspiring to people but at the same time they are saying we will go out and reach out to the urban and rural India alike and try and find our real inspiring stories from there also. The two iconic brands have integrated at that level to co-create this property,” said Priyanka Singh, Senior Global Brand Manager, Sunsilk, about Sunsilk’s association with MTV and the show.


The show starts on July 31 at 8 pm on MTV.


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