Drizzlin Media wins digital mandate for JK Paper

20 Jul,2016

By A Correspondent


Drizzlin Media, a digital marketing company, has won the digital media duties of JK Paper.


Drizzlin’s mandate includes handling the complete digital marketing and social media portfolio of JK Paper, which will include creating their brand narrative, presence in key social media platforms as well as engaging with their teams internally to further enhance the process of digital adoption within the company.


Deepak Goel, Founder and CEO, Drizzlin Media India, said, “Today, paper is looked at as a medium of yesteryears. However, there have always been pockets of interest that have kept the notion of paper timeless with writers and artists, but there’s also been a resurgence of paper packaging with the growing e-commerce industry, not to mention a flurry on new age start ups like Letternote, Chumbak etc using paper based products.”


“We, at Drizzlin, have always believed in building a strong bond with one’s audiences online and are confident that JK Paper’s unmatched commitment to excellence and desire to connect with its end consumers will revive the love for paper across segments” he further added.


Drizzlin bagged JK paper’s digital duties after a two-month long secondary research assignment with JK Paper on the applications and relevance of digital media for a paper company such as JK Paper.


Santosh Wakhloo, Vice President, Marketing & Sales, JK Paper said, “Using digital media we want to successfully reach out to our customers and build a strong relationship of trust with them. The paper Industry has been falsely accused of damaging the environment, we want to bust myths like these and thereby establish JK Paper as a responsible and forward looking brand.”


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