Vh1 offers new outreach platform

15 Jun,2016

By A Correspondent

 

The most important thing for any brand is to hold on to the consumer’s attention. And, to facilitate that Vh1 has crafted Vh1 All Stars – a strategic programme for the benefit of advertisers and brands across the country.  This programme aims to provide customised solutions to clients and brand campaigns taking their message to the relevant target group across on-ground outlets spanning 60 cities.

 

Said Sabrina D’Souza, Head – Marketing, English Entertainment Cluster, Viacom18: “Vh1 All Stars is a strategic programme designed to help brands reach out to their audience in an effective and impactful manner. With a reach of over three million people each week via our unique set of more than 870 on ground partners, we are certain that advertisers will find merit in this pioneering initiative providing added width & depth to their marketing efforts.”

 

The program has partnered with renowned brands such as Costa Coffee, Ginger Hotels, Truefitt & Hill, HaagenDazs, Gold’s Gym, Jean-Claude Biguine and Hoppipola, as well as with local brands such as The Humming Tree, Bootlegger, High Spirits, Johnny Rockets, Thalassa, Summer House, to name a few.

 

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