Twitter launches #EveryCharacterMatters Week in India

14 Jun,2016

By A Correspondent


Twitter India will celebrate young creators and users in its first-ever week-long live showcase called #EveryCharacterMatters. This curated showcase across Comedy, Lifestyle, Modern Romance, and Music will see over 20 comedians, chefs, musicians, stylists, and more, harness Twitter, Vine and Periscope to connect and create with their followers.


#EveryCharacterMatters, as the theme suggests, will highlight how every content genre, every character, every personality has a voice on Twitter, and the curated showcase will be a reflection of the diverse youth and creative voices of India. The initiative will celebrate new forms of digital and live storytelling, and will help users discover and interact with new creators across their daily lives.


This week-long showcase will also encourage the creator in every user on the platform, and will showcase how best to use Twitter’s tools and features. Users can join the conversation by following @VideoIndia account or #EveryCharacterMatters hashtag on Twitter.


“Twitter is current and live – it’s just like serving a dish at the restaurant – you get instant feedback. I can bounce off ideas for seasonal menus at The Bombay Canteen with our followers and I can also reach out to them asking about new ingredients I come across. I often look to Twitter for travel tips, and hyperlocal recommendations from foodies in the city I am visiting. Twitter helps build connections, inspires my work, and I learn something new everyday through my conversations,” says chef Thomas Zacharias at The Bombay Canteen.


“#EveryCharacterMatters will put a spotlight on the new young, delightful, hyperlocal Twitter. It will allow people to enjoy their interests such as food and music in a new dimension, and in a more inclusive and collaborative manner. The content across categories on Twitter is authentic and relatable, and that helps us redefine digital lifestyles on the world’s largest live communications platform today,” says Keya Madhvani (@keyamadhvani), Lifestyle & Culture Partnerships, Twitter India.


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