SBI Life’s latest campaign highlights smart women and their choices

24 Jun,2016



SBI Life in a recently launched TVC has laid focus on the ‘Smart Women Advantage Plan’, which highlights the smartness and intelligence of the women folk in all walks of life, be it work, home or relationships.


The brand messaging of SBI Life is very refreshing and subtle. Created by Ogilvy and Mather, the campaign amplifies the idea of independence of thoughts and ideas of women. The ad also focuses on the efficient and creative ways in which a woman makes their decisions and nourishes their loved ones.


Titled ‘Aurtein hoti hi hain smart’ the campaign talks about the smartness and intelligence of women in all walks of life. SBI Life celebrates this smartness and womanhood and acknowledges the special position of women in society. The campaign is a very light hearted take on how smartly women solve the problem. The campaign very subtly portrays the observing and nourishing disposition of women and their approach towards a situation. The campaign celebrates the crucial role that women play in our lives.


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