Resultrix co-founder sets up PivotRoots

08 Jun,2016

By A Correspondent


Resultrix co-founder Shibu Shivanandan has set up with the new digital marketing agency along with Hetal Khalso and Dhruvi Joshi


Shibu Shivanandan, one of the co-founders of Resultrix (now a part of the Publicis Group) who quit the agency in February 2016, has announced the launch of his independent digital marketing firm PivotRoots. Shivanandan is accompanied by Hetal Khalsa and Dhruvi Joshi, who join him as co-founders in the venture. PivotRoots has signed on brands like Pidilite, ICICIBank,, MeruCabs, HoneyTwigs & Loylty Rewardz.


PivotRoots will focus on data-driven marketing and design thinking-led strategies. As Managing Director, Shivandnan is responsible for the overall growth of the organization and drives specialized teams for technology and an experiential lab. Hetal Parikh leads the entire experiential team as Chief Creative Officer and gets Design Thinking practice to life for new as well as existing solutions or products. Dhruvi Joshi, Head – Media & Innovation is responsible for leading the brand and performance media business and setting up the innovation lab at PivotRoots.


Says Shivanandan: “Understanding consumers better through data and providing them the right experience across all digital channels (Paid, Owned & Earned) will be the only way brands would be able to sustain, differentiate and grow in this cut-throat digital space.  We at PivotRoots aim to create products and processes to bridge this gap for brands.”


Operating from its head office based in Mumbai, PivotRoots is looking at expanding to Delhi, Bengaluru and international markets like SEA & MENA in the near future.


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