Red FM launches campaign to curtail water problem in the capital city

06 Jun,2016

By A Correspondent


Red FM 93.5 along with RJ Raunac (Bauaa) launched a witty and quirky campaign to create awareness around the growing water scarcity in the capital city, targeting the ‘chalta hain’ attitude of Delhiites towards water wastage. In a 7-day spike on morning show ‘Morning No 1’, RJ Raunac will ask listeners to nominate locations which are regular sights of water wastage through leaking overhead tanks in Delhi’s residential areas. The chosen locations will be raided by Bauaa aka RJ Raunac and water alarms will be given to people in the surroundings which will work as a constant reminder towards water conservation. To make it more intriguing and impactful, Red FM has introduced water alarms in Bauaa’s voice.  The alarms in his typical shaming style will announce that the tank is full now and the water pump should be switched off.


As part of the initiative, Kapil Mishra – Holding the cabinet portfolio of Water in Delhi Government appreciated Red FM for the water Alarm installation activity and invited the RED FM team to install the water meter at his residence as well. Divisional Commissioner, Delhi A. Anbarasue came forward and encouraged Raunac for this huge effort of not only creating awareness but providing a quirky solution as well. Activist and water conservationist Vikrant Tongad has joined hands with RED FM will come on-air to enlighten the listeners on growing water crises and interesting tips and factoids around water conservation. The rising start-up Shop clues have also come forward to extend its support in Red FM’s unique initiative and will hand over water alarms as a complementary gift to all the consumers availing services from their portals in Delhi NCR region. Bollywood celebrities like Kanika Kapoor, Mona Singh and Sunny Leone also joined hands by lending a voice on this initiative


Commenting on its unique initiative Rajat Uppal – National Marketing Head Red FM said, “Through this initiative Red FM aims to put forward the alarming truth of Delhi’s groundwater table which is receding steadily at a pace that could lead to serious water crisis. We are going a step ahead and not only creating awareness on water conservation but also providing a solution to address it in a quirky style to ensure success of the campaign.  I would like to thank all our partners who have come forward to support us and help us establish a mark”.


Listeners can message Red FM if they want ‘Bauaa’ to come down to their society and help in conservation of water on 7531935935. Extensive on- ground is also planned in RWA in areas like Mayapuri, Vasant Kunj, Malviya Nagar etc.


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