MRSI appoints Raj Sharma as its media rep

20 Jun,2016

By A Correspondent


The Market Research Society of India (MRSI) held its 28th Annual General Meeting (AGM) at MCA, Mumbai on June 17. The key plans that were announced in the meeting were:

:: The development of a new socio-economic classification framework was announced

:: A meeting of buyers and sellers for MRSI members to be held in July to facilitate data and analytics related technology providers to pitch their products and services to them

:: Raj Sharma was appointed as the media spokesperson of the society


Speaking at the press conference, Sanjoy Datta, President, MRSI, said “Last few years has seen a rapid change in the way people buy products and services and how they get information about brands. In this context, it is important to ensure that there is an up to date classification system which will allow brand owners to target their consumers more accurately.”


MRSI is a 28-year-old body which has been helping big organisations in their market research but the awareness about the work they do is very dismal. “People still have no idea about market research” was a concern that was voiced in the press meet. So, that was a major reason for appointing a media representative. They hope that this step would help people in knowing about market research and the work that MRSI does.


“Media today plays a very important role in shaping opinions in the society and hence to ensure that market research as a profession is viewed in the correct light, it is important to have a clear communication channel with the media. Raj Sharma has considerable experience bothas researcher and in interacting with the media and is therefore an ideal person for this role,” Datta added about the new appointment.


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