K Raheja Corp unveils campaign focusing on ++ Living

30 Jun,2016

By A Correspondent

 

K Raheja Corp has announced its newest luxury residential offering at Raheja Vista Premiere Pune christened ‘Eternia’. Launching its multi-media campaign pegged on the acronym ++ Living, the month-long campaign which has just launched, will focus on the Pune market with compelling executions across print, outdoor, radio and digital.

 

The campaign invites customers to an experience of ‘++ Living’ amidst roomy two and three bedroom apartments. These are complimented by the equally vast outdoor spaces that house swimming pools, a yoga deck, a basketball court, skating rink, squash court, tennis courts and more, spread an expanse which equals the size of four football grounds.

 

The multi-media campaign will also go online with a microsite and a combination of Google display ads and social media.

 

Speaking about the launch of Eternia, Vinod Rohira, Managing Director and CEO of K Raheja Corp, said “At a time when a home buyer is left to choose between space and convenience, Eternia strikes a perfect balance, offering the best of both. The campaign is pegged on the most fundamental offering of space and luxury – both inside of your house and outside, replete with modern amenities. With this offering, we fortify our commitment to deliver to our discerning clientele only the finest living experiences.”

 

Conceptualised by Utopeia Communicationz a series of discussions led to the selection of ‘++ Living’ – which implies only the most luxurious living experience across all attributes of the property.

 

Speaking on the campaign, Sean Colaco, Co-Founder and Creative Head of  Utopeia Communicationz, said “While the proposition for Eternia is clearly focussed on the physical manifestation of space in both the homes and the surrounding property, the true dimension of space is in how it allows the customer to live his life: which is, with  abundance. This dimension of living the ++ Life is captured to dramatic effect in the creatives, reinforcing the belief that size truly does matter. ”

 

The property is situated in Pune’s progressive NIBM neighbourhood, with easy access to the city centre, airport, railway station, few of the best hospitals and schools. Possession will begin from March 2017.

 

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