It’s a Grand Prix for Mindshare!

21 Jun,2016


By A Correspondent


It’s been happy days for the Indian contingent at Cannes.


Some rich pickings in the awards that were presented on Monday evening, the second day of the International Festival of Creativity, better known as the Cannes Lions.


After Medulla being crowned the ‘Healthcare Agency of the Year’ on Day 1, Day 3 saw really rich pickings for India, even though there may have been some disappointments for a few favourites.


Mindshare India bagged the Grand Prix for Glass Lions for ‘The 6-Pack Band’, a branded content campaign for Hindustan Unilever’s Brooke Bond Red Label tea.


This is the second consecutive year where an Indian agency has won a Grand Prix in the Glass Lions. Last year, it was BBDO India for Touch the Pickle. The award was picked up by Ashutosh Srivastava and Gowthaman Ragothaman as Mindshare South Asia CEO Prasanth Kumar was in Mumbai.


Meanwhile, BBDO India and Ogilvy bagged Gold at Glass Lions for their works ‘Ariel Matic – Dad, SharetheLoad’ and ‘Make Love Not Scars – Beauty Tips by Reshma’ respectively.


Earlier in the evening, in Radio Lions, L&K Saatchi & Saatchi was awarded two Silvers for Thomas Cook and Contract Advertising won a Bronze for Nokia in the same category. In Print & Publishing, JWT won a Bronze for its Sleep Apnoea campaign. In Promo & Activation, Leo Burnett India brought home a Bronze Lion for Bajaj V.


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