Discovering the Buzz around IPL9

02 Jun,2016


By A Correspondent


MESH, the proprietary tool for data analysis from GroupM agency Maxus India has been analysing Season 9 of the Indian Premier League from the digital media point of view.


Here’s the analysis in brief. Also, please look up the PPT attached to this story for a graphical representation of the findings.


Here goes:

1. IPL 2016 clocked more than 3.1 mn mentions with last week witnessing a jump of 74% in conversations vs IPL 2015’s last week


2. #PepsiIPL had generated twice more mentions in 2015 vs #VivoIPL in 2016


3. RCB was the highest buzzing team followed by KKR and Sunrisers Hyderabad


4. While Virat and AB De Villiers were unquestionably the top buzzing players of IPL 2016, Sunrisers Hyderabad’s captain David Warner’s winning the IPL 2016 trophy secured him 7th position in the most mentioned player tally.


5. Aakash Chopra and Sidhu were the most-talked-about commentators in IPL 2016


6. Mobile handset manufacturer Vivo clocked the maximum mentions with #VivoIPL followed by Kingfisher’s #UnitedbyGoodTimes and Freecharge’s #LoDoKhatamKaro


7. Top Buzzing sponsors basis category

a. Telecom Vodafone #BeSuper
b. Mobile Wallets Freecharge #LoDoKhatamKaro
c. Mobile Handsets Vivo #VivoIPL
d. Beverages Kingfisher #UnitedByGoodTimes
e. Appliances Lloyd #PlayBoldBeBold
f. Automobiles Maruti #Glamshot
g. Building/Construction Ultratech #UnShakableSpirit
h. DTH DishTV #MasalaMaarKe
i. Banks Yes Bank #BattleofFans
j. Airlines Jet Airways #TrueMIfan
k. Others Ola #OlaMatchMania

Congratulatory messages from the cricket fraternity and Yuvraj winning some major titles were among the most RTed tweets around IPL Finals.


9. Congratulatory messages, Contests & Polls were the key for brands to get maximum engagement.


10. Celebration moments shared by IPL and other Instagram handles were the highest engaged ones.


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