Scarecrow Communications wins creative mandate of ALT Balaji

18 May,2016

By A Correspondent

 

Scarecrow Communications has won the creative mandate of ALT Balaji. The agency was shortlisted after a multi-round pitch process, following which Scarecrow was brought on board.

 

Speaking on the win, Manish Bhatt, Founder Director, Scarecrow Communications, said, “Today, the entire world is shifting to the digital platform for their entertainment. Balaji Telefilms has a rich legacy of producing the most favoured content on a large scale for multiple platforms – from Television to Films. And with ALT Balaji, they’re gearing up to entertain the digital audience as well. Scarecrow is really enthused to be part of this ambitious and exciting brand vision”.

 

Nachiket Pantvaidya

Nachiket Pantvaidya – ALT Balaji, CEO said, “We’re excited to work with Scarecrow Communications and look forward to doing cutting edge creative work with them that will launch and build ALT Balaji for its consumers, both in India and overseas.”

 

ALT Balaji will create highly differentiated, original digital content for the entire connected ecosystem spanning mobiles, computers, tablets, smart TVs and game stations. Through this endeavor, Balaji Telefilms will go beyond the current themes of television entertainment to set a new bench-mark with younger, edgier and smarter contemporary content.

 

While Scarecrow will be handling creative mandate, brand identity of Alt Balaji has been created by branding and design firm Mangoblossom and brand identity has been created by Mangoblossom Design.

 

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