Saugato Bhowmik to also head Integrated Network Solutions at Viacom18

20 May,2016

By A Correspondent


Viacom18 has announced the appointment of Saugato Bhowmik as the head of its Integrated Network Solutions (INS) business unit. INS is entrusted with developing brand solutions for consumers and live properties across music and entertainment genres. Bhowmik takes on the baton from Jaideep Singh who will be moving on. Along with this new role, Bhowmik will continue to head the Consumer Products business line at Viacom18.


Commenting on this development, Sudhanshu Vats, Group CEO – Viacom18 said, “Saugato has rich experience in marketing and his expertise in consumer products has enabled us to monetize various brand properties through successful merchandising and licensing partnerships. We are confident that his sharp marketing sense and ability to mine consumer insights will help grow the INS business further. I would also like to take this opportunity to wish Jaideep the best for his future endeavors.”


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