Mondelez moves to MSLGroup for comms

11 May,2016

By A Correspondent

 

Chocolates to candies to cookies and dairy products giant Mondelez has moved its communications business for India to the MSLGroup.

 

The Publicis Groupe-owned MSLGroup will take charge of all key communications activity for the Mumbai-headquartered company.

 

Although MSL has been handling part of the Mondelez business for a while, Perfect Relations was the incumbent on a significant part of the business. MSL will also also oversee and execute the digital (and social media) mandate for Mondelez. While MSLGroup officials were not reachable for comment, MxMIndia has received a confirmation that the account has been won.  In fact, MxMIndia has been interacting with MSLGroup on Mondelez since February 2016.

 

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