Magzter gives access to reach premium magazine readers

26 May,2016

By A Correspondent

 

Magzter, the leading digital magazine newsstand recently launched a new advertising platform for the magazine titles inside its iOS and Android apps. Magzter now enables advertisers to reach out to millions of potential customers by showcasing interactive advertisements inside the digital magazines. With Magzter having millions of users reading 8,000+ magazines across 30+ categories, advertisers can target their advertisements at a specific country/language/category to achieve desired results. The seamless and exciting full page ads on Magzter lead to better engagement on any device, whether it is a smartphone or a tablet.

 

Magzter offers full-page interactive ads that can be inserted into any digital magazine, irrespective of the device the user is reading from. The ads are non-intrusive to users and advertisers get the best exposure since their ads will have the full ‘share of voice’ on the ad page with no other competing ads. The non-intrusive nature of the ads served by Magzter Ad Network get high click-through rates of up to 20 per cent unlike traditional web inventory, where click-through rates are lower than 1 per cent. Based on the goal of their ad campaign, advertisers can choose from various interactive ad forms such as video ads, catalogue ads, swipe interactive ads, event reminder ads, mini games, and usage of floating elements and location pointers, to innovatively attract the readers.

 

Magzter has more than 1,800 popular Indian magazines including titles like India Today, Outlook, Filmfare, Femina, GQ India, Reader’s Digest India, Autocar India, Forbes India and BBC TopGear India, which are read by millions of magazine enthusiasts.

 

The company has also appointed Niket N. Tambe as Vice President of Ad Sales. Niket, who brings in valuable ad marketing experience from his previous roles with Network18, India Today and Hindustan Times, will henceforth drive Magzter’s strategies to accelerate advertisement revenues.

 

This is the first time Magzter has launched its exclusive premium ad inventory for advertisers in April 2016 in SE Asia and already top brands like Burberry, Rolex, Mercedes-Benz, Samsung and Suzuki have signed up to target Magzter’s premium users across various digital magazines.

 

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