I-Rock to make comeback

16 May,2016

By A Correspondent


Fourth Dimension Media Solutions and Farhad Wadia have joined hands to bring back Independence Rock – India’s oldest Rock Festival.


Fourth Dimension Media solutions, the Chennai based media outsourcing company with a national presence operates with offices in Chennai, Mumbai and Delhi. Shankar, CEO of Fourth Dimension has also been a part of Farhad Wadia’s team during his stint in E18.



Speaking on the event, Shankar says, “I have been a part of I Rock for two years and have successfully done shows like Jethro Tull Anoushka Shankar, Tribute to 26/11 victims and also Bacardi Blast In Goa in Dec 2009. I have also done an event for Jim Beam at Hard Rock Cafe in Mumbai apart from tribute to Rolling Stones and scorpions in Chennai in October 2014.”


Farhad Wadia is the moving force and the long time promoter of the Independence Rock Festival, which was organised annually on our Independence Day in Mumbai for the last 27 years. Besides that he has spent over 30 years in the media and entertainment industry and has vast experience in managing radio, TV, print, brand solutions and luxury retail businesses in India, the UAE and now in the USA where he is based out of Austin Texas. Some of the companies he has worked with in the past include HT Media, Channel 4 Networks UAE, Power Productions and Radio Star India and now he is the CEO of Samuels Jewelers in the USA wherein he runs four chains of a 108 specialty jewelry stores.


Independence Rock is the biggest platform for Rock Bands in India and has been the cradle and barometer of the Indian Rock music scene. Independence Rock has been committed to promoting Independent music and artists, and has given them a platform and promoted Indian artists, encouraged them and has matched their stoic perseverance with steadfast confidence in their talent. Today, these artists have found recognition on a national level and their pertinacity has brought them strong following across the nation.


The finals of I-Rock will be in Mumbai in the last week of August and this year one can witness the best of rock bands from abroad headlining the festival.


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