GroupM wins media mandate of Malaysia Airlines

23 May,2016

By A Correspondent


GroupM, along with Mindshare and m/SIX, has been appointed in Malaysia as the media agency for Malaysia Airlines, the country’s national carrier and a member of the Oneworld airline alliance. GroupM won the account following a competitive pitch, which included incumbent IPG, Starcom, Havas, and Zenith. The appointment is effective May 1, 2016, and covers Global Channel Planning, Media Buying and Optimisation, and Search Engine Marketing and Re-marketing. The entire global digital buying will be done by the Malaysia office.


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