FCB Ulka bags the creative duties of mid-day

26 May,2016

By A Correspondent

 

FCB Ulka has been appointed the creative agency for mid-day infomedia ltd. In addition to mid-day, the agency has also been awarded the creative duties for Gujarati mid-day and Inquilab.

 

mid-day infomedia ltd. is a part of Jagran Prakashan Ltd. (JPL) – India’s leading media and communications group with its reach going across Print, Radio, OOH, Activations, Mobile and Online, making it one of the largest media conglomerates in the country.

 

Sandeep Khosla, CEO, mid-day infomedia ltd., said, “We are pleased to have FCB Ulka as our creative partner. Their sound understanding of the media industry and their customized approach would give us that extra edge to take our brands to the next level. We look forward to creating effective communication across mid-day, Gujarati mid-day and Inquilab with them on board.”

 

Mumbai’s engaging newspaper, mid-day would be completing 37 this year. With its rich and wholesome content it is consumed with great interest in the city. The paper also has a Sunday edition, which is a fun and leisure read for the weekend.

 

Gujarati mid-day focuses on Gujarati specific stories, in addition it captures interesting city, national and global news, making it a huge favourite amongst the community.

 

Nitin Karkare

Nitin Karkare, CEO, FCB Ulka, added “I am delighted that mid-day has selected FCB Ulka as their creative partner. mid-day is the soul of Mumbai and I personally have fond memories of having grown up reading the paper. Look forward to working with them to help mid-day reclaim its place in the sun”.

 

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