FCB Interface unveils new campaign for Blue Star

13 May,2016

By A Correspondent

 

Dramatising the proposition of the most advanced VRF (Variable Refrigerant Flow) AC system, the ad film highlights a state-of-the-art research centre where Blue Star’s R&D experts are busy at work. Into this setting comes an uninvited guest, a bee. However, what looks like just another lost and harmless insect is actually a remote controlled bot that’s beaming out critical information about Blue Star’s breakthrough VRF IV Plus Air conditioning System. And what follows is a tale of espionage that unfolds in a quirky, dramatic manner that is the hallmark of the Blue Star brand.

 

Robby Mathew, Chief Creative Officer, FCB Interface said, “The brief for Blue Star’s VRF IV Plus was particularly challenging. We had to spin a story with an engaging plotline that also showcased four important features of the product. After many brainstorming sessions within the agency and with the client, we came up with a plot that takes off on hi-tech spy thrillers, has the quirky Blue Star touch and does full justice to a product that’s truly cutting edge”.

 

B Thiagarajan, Joint Managing Director, Blue Star Limited said, “Blue Star VRF IV Plus is the country’s first ‘Made In India’ 100% inverter VRF system. With unique features such as 100% capacity at even 43°C, non-stop cooling even at a peak ambient temperature of 56°C, very high IPLV of 7, wide voltage range of 360 V  to 460V, 1000m piping length and smart controllers, this is a state-of-the-art VRF system and is truly unmatched. With this product, we have proven that an Indian manufacturer equipped with the right technology and robust research and development capabilities can develop a product that is best-in-class and can challenge any product globally. And our ad film communicates this effectively”. N-IN style=’font-size:14.0pt;font-family:”Constantia”,”serif”;mso-bidi-font-family: Latha;mso-bidi-theme-font:minor-bidi’

 

Commenting on the campaign,Harvinder Singh, President – Home Appliances, USHA International said, “We are delighted to introduce the Usha NutriPress Cold Press Juicer in India. In a market dominated by cut-throat competition and evolving customer aspirations, the ability of a brand to innovate and strike the right chord with its customers sets it apart. Today, as a consumer we always have the urge to get the more out of everything we buy without compromising on quality.USHA has always been the loved brand in India and promotes an active lifestyle through innovative products, multiple sports associations and activations.”

 

In addition, Ushahas also launched a campaign for its fans portfolio called ‘Hawa Happy’. This new campaign highlights the efficient spread of air in every corner of room. This creative campaign designed by Grey Worldwide, smartly integrates the performance excellence of USHA fans along with aesthetic appeal of the range that makes users ‘Hawa Happy’. This multimedia campaign is designed to boost brand connect with masses.

 

 

 

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