Anand Mahindra invests in video platform on women achievers

25 May,2016

By A Correspondent


Anand Mahindra, Chairman of Mahindra Group has invested into the digital storytelling platform for women www.SheThePeople.TV, founded by award-winning journalist Shaili Chopra.


Mahindra has invested in his private capacity in the video platform, which is building a much-needed digital media space and ecosystem for women achievers and is dedicated to championing and promoting their success stories.


Since its inception, SheThePeople.TV has profiled stories of nearly 10,000 inspiring women, who are entrepreneurs, authors, game-changers, sportswomen, corporate executives and more. It has been able to offer networking opportunities to over 100,000 women via conferences, meets and other events. It was an official partner for the government’s prime program for entrepreneurs Start-Up India in January 2016 and for the startup initiative at Make In India week in Mumbai February this year.


Regarding his decision to support the platform, Anand Mahindra said, “Women need a space that quenches their intellectual hunger, engages, and empowers them with relatable content. With Shaili as founder possessing a solid understanding of both conventional and digital media over 15 years, I have great confidence that SheThePeople.TV will become a focal point of inspiration for tomorrow’s women leaders.”


SheThePeople.TV is the go-to platform for women in India for inspiration, engagement, and is documenting the changing discourse on women in the country. The stories are currently offered in English and Hindi versions and driven primarily by video content. Shaili Chopra’s fifteen years of experience in television and her discerning understanding of the digital media business have together helped her build this to a critical mass within one year of its inception.


The funds will help SheThePeople with its future expansion plans as it launches new initiatives including forums, events and regional languages.


Commenting on the investment by Anand Mahindra, Shaili Chopra said “We are thrilled to see Anand’s belief in our vision and the platform. He is not only a corporate leader with an evolved intellect but also a great supporter of women leadership in various fields. We are happy to have his support, which indicates his desire to back new and progressive ideas as well as new technologies, which extend beyond the traditional formats. Our passion is to identify new and young women leaders as India witnesses millions of women join the work force and share their stories.”


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