Star may launch Lagori/Pitto league in May

01 Apr,2016

By A Conespondent


On this very day last year, MxMIndia had broken this story. After the stupendous success of the kabaddi league, Star Sports is considering having a championship on the seven stones game that is very popular across the country. So goes the cooler conversation in media circles.

Lagori, dikori, lagoori, lingocha or pitto is widely played in many parts of India. According to Wikipedia, it’s a game played between two teams in an unlimited area involving a ball and a pile of flat stones. A member of one team (the seekers) throws a soft ball at a pile of stones to knock them over. The seekers then try to restore the pile of stones while the opposing team (the hitters) throws the ball at them. If the ball touches a seeker, he is out and his team continues without him. But a team member can always safeguard himself by touching the opposite team member before the ball hits him.

Reportedly, since we carried the story last year, there were some misgivings about how the sport will do on television. Said one media agency CEO: “Kabaddi is a competitive sport, but we haven’t heard of lagori championships.”

According to the information received, it required some convincing from the Star CEO who recounted the days of playing ‘Pitto’ in Bihar. “It will capture the imagination of the entire country,” the marketing head said, adding: “It will appeal to all socio-economic classes, age groups and for once we will have a sport that will capture the imagination and participation of the urban and rural markets.”

Click here to read the rest of this report.


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