Radio Mirchi 95 FM takes off in Guwahati

22 Apr,2016

By A Correspondent


Radio Mirchi was launched in Guwahati by Assam’s poster boy of music, Papon. He was honoured as the Vocalist of the Year at the recently concluded Mirchi Music Awards 2016 for “Moh Moh Ke Dhaage” from the hit movie, Dum Laga Ke Haisha. Papon has handpicked the songs and has provided inputs for the shows that will air on Radio Mirchi 95 FM.


Also present were the RJs who will host the shows on Mirchi. RJ Gaurav, playful RJ Pallavi and vivacious RJ Ayesha promise to keep Guwahati entertained throughout the day with their sparkling wit and banter, regular updates about what’s happening in the city and unique opinions on songs and movies released.


While bringing Mirchi to Guwahati, care has been taken to ensure that Assam’s own rich culture, language and heritage is reflected in the product. Apart from Bollywood music, listeners will be treated to Assamese “aadhunik gaan”.


Along with the best Bollywood and local music – Mirchi will keep its listeners entertained by bringing in cutting edge radio content, comedy, updates and infotainment that will keep listeners hooked on to 95FM. The shows have been designed after extensive research, talking to and interviewing hundreds of people across all walks of life; and keeping in mind the life of listeners and to echo what Guwahati is thinking and talking about.


Prashant Panday, MD & CEO, Radio Mirchi commented that, “We absolutely loved working with Papon to bring the best music and the most relevant content to the people of Guwahati. We think this is the best way we could have launched our Phase-3 expansion. This is an exciting time to be in the radio business with new opportunities, new places and new platforms to explore and we are trying to do exactly that.”


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