Metro Shoes unveils ‘Find Your Pair’ integrated campaign

28 Apr,2016

By A Correspondent


Leading fashion footwear retailer – Metro Shoes has launched their ‘Find Your Pair’ campaign. The campaign involves a multimedia integration of print, promotions, public relations and digital platforms to target men, women and children.


‘Find Your Pair’ campaign is about your eternal quest for arriving at your comfort zone through the right pair of footwear. The communication approach of the campaign is catchy, edgy and something that everyone will be able to connect with. Over the years, Metro Shoes has been in the business of creating a warm and service led approach of pampering your feet. “Find your Pair” campaign aims to bring the warmth of relationships we hold dear to the forefront. Nothing is more intimate than the shoes we have to walk in. And nothing is more important than the relationships we have in life. Today the brand works on the idea of providing footwear for every reason and every season. Their range of footwear caters to the need of all categories including men, women and children. This campaign also builds on the concept that fashion and comfort share a symbiotic relationship, which are also the two most appealing characteristics of the products of Metro Shoes.


Talking about the new campaign, Farah Malik Bhanji, Managing Director and CEO, Metro Shoes Limited said, “Metro Shoes as a brand has always aimed at being pertinent to the times. We have designed this integrated campaign to appeal to the sensibilities of our target audience. To build a connect with the consumers we have launched a campaign that twists conventional ideologies and renders it relevant. We have a fantastic range of stylish, on-trend and contemporary footwear that will appeal to our all customers.”


In line with Metro’s retail growth strategy, the new collection launched at its stores has a contemporary collection of footwear for men, women and kids. The wide range for men’s footwear includes boat shoes, oxfords, dress boots, loafers, brogues and derby shoes. The Women’s category will be a collection of high heels, clogs, mules, sandals, wedges, pumps and peep toes. Additionally, the collection includes a wide range of accessories like bags, belts, wallets and clutches that adds a dash of style to life.


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