Cinthol Deo Stick out to make an impact in India

20 Apr,2016

By A Correspondent


Cinthol, in its endeavour to remain relevant to youth by offering them innovative products, is all set to launch the CintholDeoStick – a revolutionary product in the space of deodorants. CintholDeoStick is a cream based deo which is easy to use, has great fragrances that lasts 3X longer than ordinary deosprays and is pocket friendly too. The DeoStick is available in six different fragrances, three for men and three for women respectively. The brand’s philosophy of continuous reinvention, with this launch, is expecting to redefine the codes of deodorant category which is marked by expensive sprays, with starting point being Rs. 100+ for female deodorants and 180+ for male deodorants.


The TVC created by Creativeland, showcases the DeoStick unlike any other deodorant in the category. The TVC DeoReborn sets out to showcase how Cinthol has reinvented the concept of using a deodorant. DeoReborn is the story of how and why the deodorant was reborn into its new avatar in a quirky manner along with a set of laterally evolved visuals. CintholDeoStick is a cream based deo and not a spray, which is gentle on skin and lasts 3 times longer than any other ordinary deo.  The TVC also showcases product’s new application format and the different stylized ways in which it can be used.


Commenting on the campaign, Sunil Kataria, Business Head India & SAARC, GCPL said, “We constantly strive to give our consumers the best of personal care products and bridge the gap between consumer needs and what is available in the market. Cinthol has always been innovating to cater to the changing consumer needs of the youth. With the summer season just around the corner, we have launched Cinthol Deo Stick , a unique creme based deodorant that lasts genuinely long, is safe on skin and comes at an affordable price of Rs 69/-. We have reinvented the deo space with this revolutionary product which will appeal to our consumer’s and the TVC very aptly showcases the concept of DeoReborn.”


Commenting on the TVC, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia said, “With CintholDeoStick, we weren’t just launching a new product, but a whole new category. So, there were quite a few boxes to tick, while still making sure that it was in the Cinthol world we’ve been defining over the last few years. We believe the product has the potential to not just increase deo penetration in the market, but also potentially reposition the category in people’s minds.”


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One response to “Cinthol Deo Stick out to make an impact in India”

  1. Akki Dokie says:

    Summer sweat makes us smell really bad. Doesn’t it?
    To fight the stink we recently came across a product by Cinthol, its line of Deo sticks. We really like the idea as deodorants in the form of sticks are so comfortable to use and carry around. So, we thought why not give it a try?
    These Cinthol Deo Stick for women come in four fragrances.

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