Chitralekha hosts first season of Mrs. Gujarat contest

27 Apr,2016

By A Correspondent


The Chitralekha Group hosted its very first season of Chitralekha Mrs. Gujarat 2016, at Club 07, Ahmedabad.


After being groomed by experts in their fields, the 21 finalists faced the jury comprising Priyadarshini Rao, noted fashion designer and founder of the label Mineral, Mickey Mehta, well known Wellness and Holistic Living guru, actress Soha Ali Khan, Tanvi Vyas, Femina Miss India Earth 2008, a popular face of Indian television, actor, producer, Jamnadas Majethia or JD, renowned rapper, Devang Patel and fashion photographer Ashish Sompura over three gruelling rounds of traditional, Indo-Western and gown to emerge winners of Chitralekha Mrs. Gujarat 2016 along with the 1st and 2nd runners up, Mrs. Readers’ Choice, Mrs. Fitness, Mrs. Photogenic and Mrs. Congeniality.


The winner of Chitralekha Mrs. Gujarat 2016 won a GetAway Goddess holiday package from presenting sponsor Cox & Kings, while the 1st Runner Up title was powered by AU Finja who gave away glittering gold jewellery and the 2nd Runner Up won gift vouchers from LG.


The gala event saw some enthralling entertainment acts and the coming together of Ahmedabad’s leading socialites creating a larger-than-life platform of the beauty and fashion ecosphere.


Other sponsors who came on board to put this mega event together include co-sponsor, Mycro Fine Atta Chakki, category sponsors, Kiwa and Urmin, hospitality partner, Club 07 and radio partner 93.5 RED FM.


Commenting on what went behind creating the pageant; Mitrajit Bhattacharya, President and Publisher of Chitralekha Group says “We believe strength of a woman comes from being multi-faceted and marriage pushes a woman towards achieving goals which otherwise seem impossible to achieve. Chitralekha Mrs. Gujarat is a platform which looks to reward these outstanding women of Gujarat who continue to prove that beauty is not just skin deep. We are overwhelmed by the response both in terms of quantity as well as quality in the first year itself. As an organisation, it’s now our responsibility to nurture and help them achieve their dreams. More power to them.”


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