Amith Prabhu: Thank you for the care!

25 Apr,2016

By Amith Prabhu


While this may possibly be the last column by me on this portal in a long time to come there is a feeling of nostalgia. When Pradyuman first asked me to write this column around three years ago I was at first reluctant not knowing if I could sustain it beyond three weeks. Today, one thing has led to the other and several ideas that were shared here have become ventures.


Starting with Praxis, moving to the Conclaves and ultimately the print magazine that was launched last week. In all these ventures, has played a silent, supportive role and I am indebted for that. Starting next week, this column will continue under a new name on India’s first independent and exclusive reputation management portal.


Over the last 150 weeks, several of you have shared your feedback in the comments section and with me privately about your perspective on the column I wrote. I am grateful to the regular readers for your encouragement hat sustained this endeavor. Every Friday, I would wrack my brain to find a suitable topic for the subsequent Monday.


I enjoyed December and January when I would bring out half a dozen lists that would get several people excited. My traditional June end column on India’s evasive Cannes PR Lion was another piece I enjoyed writing. Over the 36 months, I have learnt a lot in the process of writing and I’m hopeful you as a reader has benefited too.


My joy knew no bounds when I was able to self-publish the first set of 55 columns into a book called Taking Pride in Public Relations in 2014. A lot of corporate communicators have debated the meaning of the term Public Relations and how it is irrelevant. In the three years, I have been able to debunk several myths and share a point of view without bias.


As this space here may find a new writer and as this column finds a new home under a new name I’m certain that over the next few years more such columns will emerge. Viewpoints of practitioners will be curated across various portals in time to come. And my wish is that more professionals come forward to write and each and every one of them flourishes.


What began as an experiment has found resonance! The columns that have been written in the past will reside here for future reference as a body of work that chronicled the progress of Public Relations in India during the period. I am certain that our paths will cross and I’m grateful to have been chosen to make this weekly column a possibility. The first of its kind in India.


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