Amith Prabhu: PR in India has indeed come of age

18 Apr,2016

By Amith Prabhu


Last week I wrote my 150th column. That means for close to three years a weekly column on PR has been written without a break, thanks to the vision of Pradyuman. As I write this, my 151st column in the week of April 18, I’m excited to play a small role in creating India’s first print magazine for Public Relations this week.


It all began in November 2012 during the first edition of Praxis when we created an independent newsletter called Prism. The idea was to transform that initiative into a magazine. It took three years to find the right mix of people to bring it to life. While the venture is not financially viable it had to be done. All good things will find partners in due course. That is the only way to achieve things in life. I’m glad I found rank outsiders to Public Relations in Lovejeet Alexander and Anubhuti Mathur to do the heavy lifting.


Keeping with the spirit of the headline, I was in Patna on Saturday to attend a conclave that was originally supposed to be a PR roundtable. While the event took various shapes and forms it was good to see Public Relations and its little cousin Events getting its pride of place in the address of the Chief Minister. Though the context and connotations were different from the normal, he did say things that made the headlines.

Well, on a different note, this week will also witness the first time in Gurgaon half a dozen CEOs will share insights on communications and reputation at one event addressing mainly senior communications professionals. The aim of the conclave is to enhance the reputation of the profession by getting business leaders to share insights on various aspects of strategic communications.

There is still a long way to go as the market matures and a large focus is put on digital marketing and crisis management like it is done in more evolved markets. A lot of Indians based abroad are returning to home to take India specific jobs in public relations. Several other Indians are getting internally transferred to foreign locations within communications departments.

This article is about four stories, starting with book keeping about the number of columns, followed by the fact that there will soon be a print magazine for PR, then moving onto a PR conference in Patna and finally talking of the leadership conclave. All these nuggets have one thing in common. That PR in India is coming of age.


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