Adlabs Imagica undertakes brand refresh

12 Apr,2016

By A Correspondent


Just ahead of summer vacations, IMAGICA has refreshed its brand promise with a ‘One Brand One Destination’ approach.  Theme park, Water park and the soon to be launched Snow park all have a new identity now under the brand name ‘IMAGICA – Badi Interesting Jagah Hai’. The refreshed brand communication positions IMAGICA as an interesting place.


The Imagica logo has three distinct elements, the stars represent Imagica theme park, the splash of water represents the water park and the snowflakes represent the snow park.  Soon to be launched snow park will also be India’s largest Snow Park.


Kapil Bagla, Chief Executive Officer, Adlabs Entertainment said, “In over three years, we have seen people come in anticipation and go back smiling with a lot of happy moments etched in their memories. We have a scarcity of entertainment options across India, and Imagica has been created to fulfil this requirement. We want our consumers to not just come to a park, instead a magical destination that is sure to mesmerize and get them back again for more.”


The new IMAGICA brand film,has a quirky take on how human beings are a lucky species and get to do so many interesting things in life. IMAGICA uses this story to establish itself as Badi Interesting Jagah in a fun way.


Harjeet S Chhabra, Chief Marketing Officer, Adlabs Entertainment said, “The refreshed brand promise will establish IMAGICA as a unique and interesting destination. We are not in the business of theme park. We are in the business of feeding people’s imagination with magical experience at the park. We are focused and committed towards delivering a magical day that will be etched the in memory of our guests forever.”


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