Zee Classic undertakes musical journey in Mumbai trains

17 Mar,2016

By A Correspondent


Adhering to its core proposition of ‘Woh Zamaana Kare Deewana’, Zee Classic has unveiled its new show ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’. The show is a celebration of 25 years of old timeless music. As part of the initiative, it has introduced the Zee Classic Radio Train in Mumbai. As a part of this campaign, local trains in Mumbai are exclusively branded as Zee Classic Radio trains. These trains are playing classic melodies along with the untold stories narrated by the veteran lyricist and poet, Javed Akhtar through their in-built sound system.


The activity will not only entertain lakhs of daily commuters of local trains but also offer them a respite from the humdrums of a busy city life. Zee Classic has also made other innovative partnerships across media platforms to make the show accessible to more people. The channel partnered with the retro radio station - 92.7 BIG FM for special segments which is airing songs from yesteryears aided by untold stories and trivia about the music. A robust digital campaign encompassing platforms like Twitter, Facebook, Miss Malini amongst others is also being facilitated.


Commenting on the activity, Ruchir Tiwari, Business Head, Zee Hindi Movie Cluster said, “The channel has always gone beyond the usual with innovative shows and content. For the latest offering, ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’ we will entertain and engage audience through various platforms i.e. radio, television and experiential marketing. These routes will enable us to reach out to various touch points and take the audience on a soulful journey.”


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