Viacom18 unveils Voot with originals and huge kiddie content

30 Mar,2016

By A Correspondent


Viacom18 has launched Voot, a digital video-on-demand platform that will will be advertising-led and available for free on iOS, Android and web-led devices.


Other than 17,000 of Viacom18 content from across channels and languages, the Voot drivers will be a massive kids foray plus a diverse set of originals. Voot will house popular characters from across networks – from Nick characters like Dora, Spongebob, Motu Patlu to blockbuster characters like Chhota Bheem and Pokemon. Meanwhile, Voot Originals will roll out shows in both long and short formats across genres like comedy and drama. Bollywood actors Gulshan Grover, Baba Sehgal, Alok Nath and a host of celebrity scriptwriters and directors will be frontlining these shows. Furthermore, Viacom18 will move its entire content library, including Colors, MTV and Nick, to be digitally available only on VOOT.


Commenting on the launch, Sudhanshu Vats, Group CEO, Viacom18, said, “India is at the cusp of a digital boom with over 400 million internet users and 200 million+ smartphone users spending significant amount of time online with entertainment and allied content being the prime driver. As more people move towards consuming content online, it is time for Viacom18 to move into the world of connected screens. Hence Voot.”


Echoing his CEO’s enthusiasm, Gaurav Gandhi, COO, Viacom18 Digital Ventures explained further, “As a network we are a content powerhouse, be it through our television channels or through our film studio. Our content strategy for Voot is true to Viacom18’s philosophy of inclusive entertainment. Between Voot Originals, Voot Kids, our network content and Content-around-content created exclusively for the platform, the idea is to peddle happiness to the ‘always wanting’ India, racing to go digital. Our marketing campaign, set to kick off in the next few days, also highlights this brand philosophy that is at the core of Voot. ”



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