The Quint completes a successful year in India

30 Mar,2016

By A Correspondent

 

Digital entity The Quint, has competed its first anniversary in India. The platform has looked at story telling through a smooth blend of video, audio, graphics and text, offering a modern, sharp take on the world. The Quint covers topics ranging from politics and entertainment, to sports, business, food, issues about women and LGBTQ and everything else that matters.

 

The Quint has championed several deeply impactful campaigns in its first year on its platform that have helped it cinch its popularity with Indian content consumers. The ‘Buriladki’ poster gave it its first taste of going viral while attempting to break gender stereotypes in India. The Bihar elections were covered armed with a selfie stick and a smartphone, a unique first for The Quint, making it the first digital platform to do so.

 

“In this exciting one year, we have experimented with content, formats, technology and different ways of engaging our readers meaningfully. Throughout this ride, we’ve broken news (and parameters) as well as our own expectations, but most importantly, we’ve broken the perception that only print or television can rule information,” said Ritu Kapur, CEO.

 

Besides hard news, The Quint also does campaigns that are fun, fearless and feisty. One of its earliest campaigns #MakeOutInIndia encouraged Indians to talk about sex, break perceptions and clean out the cobwebs of hypocrisy. This Republic Day it started the #LetterToIndia campaign where everyone was invited to throw bouquets and brickbats in their own way. Everyone from Bollywood stars, politicians, social influencers, prominent voices from the film industry, theatre, educational institutions, LGBTQ rights activists, provided colour and dimension to a campaign that eventually took on a life of its own on social. The platform even got onto the #SayYesToWeed bandwagon, because it believes in questioning status quo and busting myths.

 

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