Posterscope unveils new OOH campaign for CB Hornet 160R

14 Mar,2016

By A Correspondent


Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has unveiled a new OOH campaign for its recently launched CB Hornet 160R. The campaign will be executed by Posterscope India.


The new OOH campaign has been launched with the imperative of amplifying the buzz and spreading awareness about the new CB Hornet 160R among target audience.


The campaign cuts across 17 cities with a media space of 5 lac sq.ft. The wide range of media mix has been activated to achieve the targeted reach. Use of new innovative concepts to focus product features- like the specially created backlit hoarding to highlight the signature X-shaped tail light. The optimized campaign plan includes larger than life billboards, mall facades, bus shelters, metro branding, kiosks, institutional media and corporate parks.


Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said, “Ever since its launch in December, the CB Hornet 160R has stood out for its Raw, Real &Ripped appeal. Designed to set the pulse racing with its looks, aggressive styling and cutting edge performance, the CB Hornet 160R has caught the fancy of the youth. With the vehicle now available across Honda’s main network, this campaign is set to enhance the awareness among the target audience.We look forward to the OOH expertise that Posterscope India will bring to the table and help us build on this early success.”


Commenting on the win, Haresh Nayak, ‎Regional Director, Posterscope Asia Pacific & Managing Director, Posterscope Group India said, “We are extremely happy to be associated with brand Honda. CB Hornet 160R with its macho looks and durable performance has already won hearts. We will further, ensure that the Street Naked Sports Biking momentum is continued throughout. This is an important win for us. We would like to extend our heartfelt thanks to have showed trust on us.”


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