Neeraj Singhal is Director of Amplify Sales @ Outbrain

18 Mar,2016

By A Correspondent

 

Neeraj Singhal

Outbrain, a leading premium content discovery platform, announced the appointment of Neeraj Singhal as Director of Amplify Sales, to lead the company’s efforts in providing strategic content marketing support to brands and advertisers in India. His appointment comes at critical juncture, as India prepares for robust infrastructure and digital capabilities development under Prime Minister Narendra Modi’s Digital India initiative, which is likely to further fuel the Content Marketing revolution in the country.

 

Singhal brings to Outbrain nearly 12 years of experience cross the media and adtech space, having previously worked at Komli Media, Religare Technologies, the Times of India Group, and Lime Labs. Prior to joining Outbrain, Singhal was with Viacom18, where he was responsible for digital media adverting sales revenues across the organisation’s five networks – Nickelodeon, Vh1, Comedy Central and MTV.

 

Content Marketing is identified as the next big thing to hit the Indian advertising industry, driven largely by the burgeoning eCommerce market in India, valued by Deloitte at USD16-billion for 2015 – a staggering 300% increase from 2010. This identifies a clear opportunity – and need – for brands and advertisers to lead the conversation and develop best practice for more strategic solutions that enable them to stay relevant to their customers and target audience.

 

On Singhal’s appointment, Anthony Hearne, Regional Director for Southeast Asia, India & New Markets at Outbrain, commented: “Outbrain is at the forefront of helping brands get smarter with their content marketing and customer engagement needs. Content Marketing has developed from a simple ‘build content – get clicks’ model to one that can now deliver across the full funnel of digital marketing requirements. We are delighted to welcome Neeraj to the Outbrain team to help us deliver more value to our brand customers. His experience across the digital marketing and publishing space is just what we need to help us drive our business in India.”

 

On joining Outbrain, Neeraj Singhal, Director of Amplify Sales, India at Outbrain said: “Outbrain has built an impressive global network of premium publishers and as content marketing has begun to gain significant momentum with one of the world’s most populous nations, some of its recent and most impressive growth has come from Indian brands and publishers. I am therefore extremely excited to join the Outbrain team. On top of this, Outbrain is building and innovating with some really smart tech tools that enable brands to subtract more business value out of their content than ever before.”

 

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