Onida awards AC business to Zero:Zero

04 Mar,2016

By A Correspondent


Zero:Zero Creative Solutions has won the advertising mandate for Onida Air Conditioners. The account was won following a multi-agency pitch. The agency will create a multi-media campaign to present the new range of Onida Air Conditioners during the summer of 2016.


Nitin Navalkar, Chief – Marketing Communication, Mirc Electronics Ltd., said “Onida is a strong brand in room Air Conditioners and holds a pole position of offering powerful cooling.  Having been a key player responsible for transformation of the industry from window to split Air Conditioners, it now plans to transform the industry to Inverter Air Conditioners.  In our endeavor to move towards a green planet, the company has migrated to green gas R410A and its complete range of Air conditioner is now with this green gas. Onida was the first in the industry who brought out IoT (Internet of Things) in Air Conditioners and now comes with the complete range of Inverter IoT ACs. We were impressed with the young team of ZeroZero who have been able to create a refreshing story while maintaining the core values for the brand.”


Speaking about the mandate, Kumar Subramaniam, partner, Zero:Zero Creative Solutions said “We are delighted to be chosen to charter next step of Onida’s journey. It’s a big win for a new, passionate team at our agency. More importantly, we were blown away by the innovations that we saw in their new range of ACs; we felt the brand deserves a platform which brings alive these innovations in a vivid manner. We created a brand story which does justice to this while also being true to brand’s rich pedigree.”


Kaushik Roy, (partner, Zero:Zero) adds “From a creative breakthrough POV, Onida is a high benchmark to keep in mind, and of course, a dream opportunity. We tried to demonstrate our big ambition through our creative strategy and the work . We’re thrilled that our thinking has found resonance with the great team at Onida. Now we’re looking forward to see how the world at large reacts to our campaign.”


The multi-media campaign will break in March and will run through the summer.


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