Move-de! OLX mandates Maxus with media duties

29 Mar,2016

By A Correspondent


It’s now been made official. For the last few weeks (or was it months), it’s been known that leading online classifieds platform OLX has moved its non-digital media and content marketing mandate to Maxus India. Now it’s been made official.


The account win happens after a multi-agency pitch held late last year. It will be managed by the New Delhi team lead by Maxus managing partner Navin Khemka. As media AOR, Maxus will manage all traditional media outlets as well as content marketing for the brand. The digital business will continue to be with Zenith Optimedia, which managed the OLX account until recently.


Said Amarjit Singh Batra, CEO, OLX India on the move: “Changes in the technology and media domains, as well as the growth in the Internet business, not only offer new opportunities but also pose some interesting challenges. We feel that Maxus will be able to think strategically, and offer innovative business-led solutions for the same.” Commenting on the win Kartik Sharma, Managing Director- Maxus South Asia said, “Our vision is two-fold- to communicate their brand proposition through an effective media mix and creative strategies, and use those to accelerate business growth for the brand.”


Navin Khemka, Managing Partner, Maxus added: “We are delighted to have OLX as a part of the Maxus Delhi team. Our experience and expertise in managing new age clients has helped provide them with an edge in the market place. We are confident about delivering ground breaking solutions for driving OLX’s business objective. We are looking at innovative and customized solutions to connect buyers and sellers in every small town and village in India.”


Interestingly, Khemka moved to Maxus in July 2014 after spending over eight years at ZenithOptimedia (ZO) in July 2014 where again he managed the ZO business amongst several others.


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