Minesweeper bags Nirmal Lifestyle account

11 Mar,2016

By A Correspondent


Minesweeper has bagged the mandate of Nirmal Lifestyle for Media Strategy and Planning assignment.  Minesweeper will deploy a specialized integrated approach, wherein, a team of cross media specialists who work together on a solution that maximizes the reach and impact of the advertising campaign through media strategy and planning. Earlier, the company also bagged Catapoolt.com and SVC bank account.


Nirmal is a brand reckoned with over 30 years of development in Mumbai. Its sustained development design for Mulund has earned a reputation of bringing the suburb in the forefront of city’s expansion. It is an ISO 9001:2008 and ISO 14001:2004 certified company that lives to its promise to provide best in quality and design.


Saurav Shaw, Head Marketing, Nirmal Lifestyle Ltd., said, “We believe that customers should discover an exciting world of branded lifestyle residences specially adapted to every users needs, lifestyles and tastes. We believe in redefining the trends to reflect comfort, practicality, luxury and style.  This has also made us a marketplace leader.”


Sudarshan Rajan, Chief Operating Officer, Minesweeper Media, said, “Our objective is to optimize media exposure and provide a bang for the buck for Nirmal Lifestyle through an effective combination of Media and Digital will move towards intelligent analytics which make business easier.”


Minesweeper recently tied up with Quickmetrix to offer digital services, and focuses on maximizing clients’ business results through its services of Media Planning and Implementation, Media Buying, Operations, and Analytics with a tool that helps e-commerce companies in responsive media campaigns.


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