LeEco appoints Madison to handle media biz

29 Mar,2016

By A Correspondent


Madison Media Omega, a part of Madison Media Group recently announced the win of LeEco in Bangalore.The estimated size of the account is around Rs 150 crores. The account will be handled out of the agency’s Bangalore office.


LeEco,a new-age company of Chinese origin with market capitalization of more than USD 12 billion, recently debuted with two smartphones – the Le 1 s & Le Max.Founded in 2004, LeTV (subsequently, name changed to LeEco) has grown into a global conglomerate over the years. It offers live streaming, cloud, e-commerce, and smart TVs among other products and services.


Meera Krishnan, Director Marcom, LeEco said, “We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison’s meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation. We now are now on course to roll out more smartphone models as well as other exciting products from our Ecosystem in India.


Vikram Sakhuja, Group CEO, Madison Media & OOH said, “Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding Smartphone category. We are delighted that our first campaign delivered extra-ordinary response in terms of bookings and sales.”


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