Amagi unveils dubsmash contest across India

28 Mar,2016

By A Correspondent


Amagi has announced the launch of a new contest on the Dubsmash platform for people who want to advertise on TV. The winner of the ‘EK Lakh KaDubsmash’ contest will be awarded free commercial time worth INR 1 lakh on Zee News and IBN7. The winner will have the option to choose the award amongst one of the following markets – Delhi, Mumbai, Uttar Pradesh, Punjab, Gujarat, Bihar, Madhya Pradesh, Rest-of-Maharashtra, West Bengal, Jammu & Kashmir, North East, Chhattisgarh, and Jharkand.


The contest will accept submissions from March 23to April 13, 2016. Contestants should download the Dubsmash app on a smartphone, create a Dubsmash video lip-syncing with Amagi’s‘BadaSocho TV Socho’ commercial(which can be found in the Dubsmash library)and upload this videotoYouTube. The YouTube link needs to be shared on social channels across Facebook and Twitter using #BadaSochoTVSocho. On completion, contestants should fill out a form on the Amagi website and include a link to their YouTube video. The winner will be determined by the highest number of YouTube views on their ‘AmagiBadaSocho. TV Socho’ Dubsmash video.


The contest provides an opportunity for everyone who wishes to advertise on national TV on Zee News and IBN7. Prior to this, Amagi had launched its TVC campaign ‘BadaSocho TV Socho’, encouraging entrepreneurs to target their audience on national TV, with ad spots starting at INR 250.


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