ZenithOptimedia and Google to host Zoogle Day on Feb 4

02 Feb,2016

By A Correspondent


ZenithOptimedia Group and Google have partnered to present Zoogle Day, a first of its kind event on digital and mobile marketing. The event will unfold on 4 February 2016 at Le M’eridien, Gurgaon.


The ZenithOptimedia leadership, along with top executives from Google will share learnings, insights and case studies where brands have taken the lead in a mobile inevitable world. Some of the subjects that the summit will focus on includes how mobile commerce is shaping up sectors such as banking insurance and telecom, how data driven planning driving programmatic, top trends in ecommerce, the success story of Alibaba and other future-facing business models that are reaping the benefits of a digital economy.


The conference will also have a key address by Craig Greenfield, Chief Operating Officer of Performics Worldwide. Since 2005, Craig Greenfield’s expertise in scaling large client programs and developing company-wide processes and this has helped Performics successfully transition into the first truly global performance marketing agency. In his current position, Craig leads global technology and innovation; a dynamic network of change agents focused on identifying, evaluating and developing new products, services and systems to ensure competitiveness and improved operational efficiency.


Craig works in tandem with Performics’s worldwide leadership, client teams and external partners to help clients identify and capture new business opportunities, negotiate strategic partnerships and enhance operational efficiency.


Anupriya Acharya, Group CEO, ZenithOptimedia said, “ZenithOptimedia and Google host Zoogle Day in many top markets around the world and we are very excited to bring this premier event to India. Given the way mobile is increasingly shaping consumer behavior and commerce, we felt this is an opportune time for us to hold this event. Both ZenithOptimedia and Google are leaders in mobile marketing and have valuable lessons and insights to share on the transformation that India is witnessing.”


Tanmay Mohanty, Managing Director of Performics and Resultrix says, “We share a long fulfilling relationship with Google and this event cements this relationship further. They, like us, are driven by the Live ROI philosophy, and have unique data driven insights that help clients derive sizeable share.”


Punitha Arumugam – Director Agency Business India and SEA, Google says “With an estimated 5mn smartphone users being added very month, India’s online populations is expected to cross 500MN by 2018. The Zoogle day chapter we are extending to India is tailored to this reality and will address the mobile and commerce future of this market.”


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