Viacom18 joins hands with DIPP to launch launch MTV Kickstart

18 Feb,2016

By A Correspondent


Viacom18 along with #StartUpIndia initiative of the government’s Department of Industrial Policy and Promotion (DIPP) have announced the launch of India’s largest outreach programme for young entrepreneurs. ‘MTV KICKSTART’ will be an annual programme that will equip the youth to start up. Supporting MTV, the iconic youth brand, in its unique initiative – MTV Kickstart, , #StartUpIndia will bridge the gap between ideas and investors and give young India a helping hand in making their entrepreneurial dreams come true.


Said Amitabh Kant, Secretary, Department of Industrial Policy & Promotion (DIPP): “I am excited about our association with Viacom18’s MTV for instituting a platform called MTV Kickstart. The multi-platform programme will help us engage with the dynamic youth of India, help them start-up with ease and inspire a new generation to follow their dreams and become successful entrepreneurs.”


Delivered through engaging and interactive content through television, web, mobile and social media, MTV KICKSTART will work towards educating the youth about the ecosystem of start-ups. The program will aim to educate through personal and informal interactions with start-up kings, investors, advisory and much more.


Sudhanshu Vats

Speaking about the initiative, Sudhanshu Vats, Group CEO, Viacom18 said, “Viacom18 has always been at the forefront of being the catalyst of change within the media and entertainment space in India. We are in the business of entertainment that enriches the lives of our audiences through meaningful content and by engaging with them across multiple platforms. We now wish to extend the catalyst role to the start-up space as well by being a part of the journey of young entrepreneurs who dream to create a better tomorrow for India. The government of India has done a commendable job at addressing the need of the hour by instituting initiatives such as #StartUpIndia to encourage young Indians to become entrepreneurs.”


Explaining the concept of the initiative further, Ferzad Palia, Head – Youth and English Entertainment, Viacom18 said, “MTV Kickstart is our way of driving India’s growth story by helping its biggest asset – the youth – to write their own narratives for the Make In India initiative laid down by our government.


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