The wait is over for the CCO at FCB Ulka is over. It’s Swati Bhattacharya!

01 Feb,2016

By A Correspondent

 

Swati Bhattacharya

This comment may seem uncharitable, but it’s not. After all if a CEO finds someone good and the right person for the job, why not take her or him along wherever he or she goes. When Rohit Ohri joined Dentsu as CEO, he brought on Swati Bhattacharya, then one of the three NCDs at JWT, as Principal Partner of Mama Labs. And now that he has joined FCB Ulka as Chairman and Group CEO, Rohit Ohri has ended the suspense over the appointment of the Chief Creative Officer. Swati Bhattacharya is on board. She had put in her papers at Dentsu recently.

 

Bhattacharya, who joined JWT as a rookie, spent 22 years at JWT with the last four-odd years as National Creative Director and in 2015, Swati set up Dentsu Mama Lab as Principal Partner.

 

Rohit Ohri

Commenting on the appointment, Ohri said: “I’m delighted to have Swati as the creative leader of FCB Ulka Advertising. Swati is a humanist. Her work always finds that magical connection between human and brand truths. Horlicks, Maggi sauces and noodles, Close up, Airtel, Kit Kat, 7Up, Pepsi, Pizza Hut, Unicef, Sunrise and Slice have all seen the Swati magic at work. Her human stories have won her India’s highest award in cinema, the DadasahebPhalke Award, in 2014 for best screenplay. Her short film ‘Double Shift’ featured in the Toronto, Vancouver, Kolkata and Mumbai International short film festivals and went on to win in the best short film, best soundtrack and best cinematography categories. This is an exciting new chapter in the history of FCB Ulka in India. I’m glad that Swati will be partnering me and the leadership team at FCB Ulka in writing it.”

 

Speaking on her new role, Bhattacharya said: “There isn’t anyone you couldn’t learn to love once you hear their story. That’s just as true for brands as it is for people. Intimacy is the true algorithm of creativity and that is why, I believe, stories are at the core of what we do. FCB Ulka has created some of the best brand stories we have ever heard…I am looking forward to adding some new ones”.

 

Susan Credle, Global Chief Creative Officer, FCB added, “When I had the privilege of meeting Swati many months ago, I was first and foremost drawn to her passion for art that drives this industry and her commitment to finding the human truths that ignite game-changing ideas. I’m excited to work more closely with such an incredible creative leader and strategic thinker who will harness the creative strength of one of our network’s strongest offices.”

 

 

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