Stage set for Kingfisher Ultra Derby on Feb 7

01 Feb,2016

By A Correspondent


Kingfisher Ultra, the successful brand from United Breweries, announced its first ever association with the Indian Derby, leading to the 2016 running of the Grade 1 Indian Derby – The Kingfisher Ultra Indian Derby.The Derby is partnered by Signature Packaged Drinking Water and will be held on Sunday, 7th February 2016.


Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited along withZavaray S. Poonawalla, Chairman of the Royal Western India Turf Club and Vivek Jain, Chairman of the Marketing Committee, RWITC, unveiled the trophy recently. The Kingfisher Ultra Indian Derbyis one of the richest sporting events in India boasting large stake money in excess of Rs. 3 crore, and a grand exhibition of equine power and high fashion.


Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited said, “We have leveraged fashion and lifestyle to create a distinct premium identity for Ultra, and the Kingfisher Ultra Indian Derby is India’s biggest show of fashion, apart from being the most prestigious horse race in the country. We look forward to delighting consumers with the Ultra Experience – The Emperor of Good Times”


Subroto Geed, Senior Vice President – Marketing, United Spirits Limited said,  “USL will continue to partner with RWITC through revised terms of engagement for the remaining two years of the existing contract – in 2016 and 2017.  USL and RWITC have had an unprecedented long and mutually beneficial relationship for over 3 decades, with USL building the Indian Derby to its current stature as India’s premier racing and lifestyle event.  USL through Signature Packaged Drinking Water will continue partnering with the Indian Derby as a title partner as the title transitions to the new sponsorship.”


The upcoming extravaganza will boast internationally acclaimed jockeys and their prime stallions battling it out on the turf as the city gears up to put their best fashion foot forward. The Indian Derby is the single largest attended event in Mumbai and one of the leading community celebrations in the world.


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