Salman Khan kicks off high-decibel integrated campaign for PNG Jewellers

10 Feb,2016

By A Correspondent
PNG Jewellers has unveiled their new campaign ‘ParamparaAchchaiki’ with Bollywood superstar and global brand ambassador Salman Khan.


‘ParamparaAchchaiki’ stands for all 184 years of excellence and experience of serving customers and the glorious heritage. PNG Jewellers is renowned for their rich history and evolution. It’s their quality of services and quality of products that kept the brand in the top league for almost two centuries.


Salman Khan has played an integral role in familiarizing the brand with global consumers in the past one year. PNG Jewellers has migrated frombeing a regional centric brand to an international one and now is planning to revamp the brand image by highlighting their glorious heritage. The campaign will conveythe advantages of opting for PNG Jewellers through a captivatingly shot commercial featuring Salman Khan.


The adis directed by TejalPatni, the mastermind behind some of the most popular ad films like Jabong for Alia Bhatt, Swarovski, Capresse, and many more.


“This is an exciting initiative, PNG Jewellers as a brand takes great pride in our history, heritage and legacy. Highlighting those elements in our latest campaign ‘ParamparaAchchai Ki’ will add a lot to the brand value. We are glad to have our global brand ambassador Salman Khan as the face and we intend to create an innovative and meaningful campaign”, Chairman and Managing Director of PNG Jewellers Saurabh Gadgil stated.


Tista Sen, NCD, JWT commented, “PNG Jewellers with their rich heritage is a familiar brand that evokes an emotion. And it is this emotion the brand film captures. Be it gold, diamond, exquisite neck pieces, stunning earrings and elegant bangles they are all mark of the tradition and brand legacy that only PNG Jewellers can claim. Salman epitomizes these similar values and takes us through the rich legacy with lyrical images that linger on.”


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