Pune celebrates Design, 10th year running

26 Feb,2016


By A Correspondent


With the objective of celebrating the power of creativity and design thinking, the Association of Designers of India (ADI) is holding the tenth edition of the Pune Design Festival (PDF).  Based on the theme of ‘DesignX’,  PDF 2016 will be held on February 26 and 27 at Hyatt Regency, Pune. This 2-day fest will showcase and rejoice the power of design which contributes in creating communications, products and provide a great impact on quality of living. Considering it as the need of hour, the 10th edition of PDF will be offering exciting interactive sessions, workshops and a better platform for connectivity.



1. 10 years of PDF:

A small spark has caught on and become into a huge event over the years. This is an amazing coming together of people, and its an interesting process of working together – which perhaps could be a more interesting study as the making of the event.

Bala Mahajan: President


2. Design over the last ten years:

Design has now percolated everywhere. But things that were spoken in the 2006 PDF is still relevant today too. So design thinking has been and still is as relevant. It only has become more mainstream.

Darpana Athale: Vice-President


3. How Businesses are finally taking note of the design input:

We got more partners this year! Design was always considered as a latent benefit earlier, related to big brands and ventures only. But in recent times, more and more businesses are looking at design and designers as the drivers and influencers.

Ashwini Deshpande: General Secretary


4. Theme of PDF 2016:

DesignX (Design raised to the power of X) The exponential power of design thinking.  ‘X’ is the magic that design brings to the table. Each of the speakers has brought out that magic to their own fields – from social to venture capitalists.

Siddharth Kabra: Treasurer


Beginning the festival with an interesting note, there will be a unique way of reinterpretation of music by renowned Indian composer, Rajat Dholakia and design by the guru of animation, Suresh Eriyat in a very unique style. Later, the festival will have a keynote session of political columnist and design activist Uday Dandavate, followed by Mickey McManus’ presentation on ‘Curiosity + Empathy = Mindful design’.


The highlight of this edition of PDF will be a memorial session on Late Prof MP Ranjan, a highly respected design thinker and a senior faculty member of National Institute of Design (NID), Ahmedabad by Swati Ramanathan. Catering to the five problems of modern society: Ageing, Healthcare, Energy, Mobility and Education, the fest will also host a ‘Design Swarm’ – a unique overnight workshop based on the theme of ‘Designing for a better world – Cradle to Cradle’, which will be hosted by designer Surya Vanka, ex-Director of User Experience at Microsoft.


There will also be focused sessions on design and entrepreneurship, design in business, design and academia at the two-day event. Addition to this there will also be sessions which will showcase the contribution of designers in shaping the future of Smart cities and development. An example being Kiran Bir Sethi, founder of ‘aProCh’ – an initiative to make our cities more child friendly. She has also founded ‘Design for Change’ (DFC) – the world’s largest movement of change – of and by children.  DFC is in over 30 countries – impacting 25 million children.


The concluding keynote session will be delivered by acclaimed  advertising films director, Prasoon Pandey.


More than just a celebration, the fest will be filled with interactive lectures, workshops and insights by designers, design thinkers & evangelists from diverse domains. These being Danish Husain, theatre actor and co-founder of Dastangoi;   E Phani and Sanath PC who have worked on the visual effects of movies like Bhaag Milkha Bhaag and Baahubali; Pratap Bose of Tata Motors, to name a few.


PDF 2016 will also host panel discussions on culture, education and business bentures, one-on-ones and provide a chance of networking under one roof and cultural exchange. It will be a medium in creating, collaborating and celebrating good designs.


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