Panasonic assures ‘A better life’ in new campaign for its AC range

22 Feb,2016

By A Correspondent


Panasonic India has launched its new campaign communicating how its Life Conditioner gives one healthier, smarter and faster air. Themed – ‘A Better Life, A Better World’, the campaign resonates the company’s commitment to improve the quality and the standard of living, creating a better world for the entire community to live in.


The new range of air conditioners enhances the consumer experience by providing them with prerequisites cooling features and empowers them with the latest Japanese technology. LifeConditioner is the amalgamation of the healthier, smarter and faster technology. Panasonic Life Conditioners are equipped withNanoe-G & PM 2.5 Air Purification which eliminates airborne particles and serves purer air in your home.


The advertising campaign features Panasonic’s brand ambassador -Katrina Kaif who has a strong youth appeal which connects with the brand’s techno-savvy consumers looking for products with global standards.


The campaign gives an insight into the life of consumers across Indian geographies taking a closer look at the need for cool and pure air that can help them have a healthier lifestyle.  With this campaign, Panasonicaims to establish a strong connect with its audiences by showcasing the smart innovations which make for ‘A Better Life, A Better World’.


Announcing the new campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said,“We are truly excited to launch our new AC campaign as it is in line with our commitment towards creating ‘A Better life, A Better World’. Panasonic has always ensured on pursuing a better life for each individual customer with its products across spaces and fields, such as the home, the community and in business. The new TVC brings alive the essence of pure air and highlights the ‘Healthier, Smarter & Faster’ technology of Panasonic LifeConditioners.”


Sartajof Saints & Warriors said, “The story attempts to give an insight of consumers across Indian geographies seeking technology which satisfies their need for a faster, healthier and smarter technology in ACs. Katrina Kaif brings credibility and freshness to the otherwise serious technology product offering. The story-telling ensures that the characters are a reflection of the Indian consumers’ mindset.”


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