Kyoorius announces ZEE MELT 2016

17 Feb,2016

By A Correspondent


Kyoorius announces ZEE MELT 2016, a unique festival that brings together advertising, digital, marketing, emerging technologies and the media & PR industry. MELT is a 2-day festival conceptualized in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD.


The festival is scheduled to be held on 11 and 12 March at Hotel Pullman Suites and Novotel, in Aerocity, New Delhi. Over the two days of MELT, Aerocity will transform into a buzzing zone of activity where 2000 people connecting creativity with marketing shall convene to discuss, inspire and learn through sharing and interaction.


MELT 2016 will consist of a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from advertising, digital, media & PR, marketing and emerging technologies by industry experts, catering to all experience levels. To name a few, Ted Mellström (Art Director at Forsman&Bodenfors, Sweden); Mark van Iterson (Director Global at Heineken, Amsterdam); Mark Curtis (Founder & Chief Client Officer at Fjord Net, London); Tom Betts (Chief Data Officer at Financial Times, London); Gaurav Mishra (Digital Director at Conde Nast, Mumbai) for Media and PR and Darren David (CEO at Stimulant, San Francisco).


The content for MELT 2016is divided across 4 key pillars:

:: Learning – These events are based on imparting knowledge and provide inspiration in the form of vocational or skill workshops


:: Showcase and Gallery – To excite visitors with newer experiences, with curated content from partners


:: Networking – Encouraging new, meaningful and relevant interactions with people from the industry


:: Celebration – No festival is complete without opportunities to have a good time with peers and friends


Each of these pillars are being driven by content partners and participating brands at MELT 2016. Each of these will give delegates an opportunity to gain real insights into the creative communications industry from industry specialists.


Punit Goenka

Punit Goenka, MD & CEO of Zee Entertainment Enterprises Limited (ZEEL) said: “As we pursue our vision 2020 of being ranked amongst the leading global media companies, there has been a conscious effort invested in creating and partnering brand IP’s. ZEE MELT will enable stakeholders from Media, Marketing and Communications to meet at a common platform and exchange experiences, knowledge and insights. This is the second edition of MELT and I firmly believe that it grow and be accepted as a premier Industry event in the years to come.”


Rajan Bhalla

Rajan Bhalla, Chief Marketing Officer, HT Media Ltd said: “HT is delighted to associate with MELT, which bring together doyens from the world of branding, advertising & media, creating an excellent opportunity to interact and engage with them through intellectually stimulating sessions. I am especially excited about ‘HT Osmosis’ at MELT, which will provide creativity new wings.”



CVL Srinivas

Renewing their association with MELT 2016, CVL Srinivas, CEO, GroupM South Asia said: “We are delighted to continue our association with MELT. It is a platform where leaders from technology, content, data and digital interact with young talent to help shape the future of our industry. Like last year, GroupM agencies and specialist units will help curate content for the event in addition to holding workshops.”



Rajesh Kejriwal

Rajesh Kejriwal, CEO and founder of Kyoorius said: “We are delighted to announce the second edition of Zee MELT. This two day gathering of the best speakers and presenters from the industry with the addition of experience zones and workshops is definitely going to set us apart. It is heartening that our founder partners, Zee, Hindustan Times and GroupM, have increased their involvement, bringing more compelling content for delegates to enrich themselves.”


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