Grey unveils campaign celebrating achievements of Indian Navy on eve of IFR

03 Feb,2016

By A Correspondent


A Naval Fleet Review is a long-standing tradition followed by navies all over the world. It is a grand occasion when every operational ship is spruced up and proudly displayed as a colossal spectacle of naval might. Normally called ‘International Fleet Review’ (IFR), allows each nation an occasion to display its maritime capabilities and to build bridges of friendship and trust with other maritime nations.


This year, the International Fleet review, hosted by Indian Navy, Government of India is scheduled to take place in Visakhapatnam in February (04-08) 2016 where Indian Navy shall conduct naval exercises with other friendly countries designed to increase naval interoperability and also to strengthen cooperative security relationship. Many ships of friendly Navies from different countries are expected to participate in this naval celebration, to demonstrate the bond of camaraderie and solidarity, thereby uniting seafarers of the world.


In order to highlight the importance of Indian Navy on this day, GREY group India has conceptualised a multi-platform campaign that consists of four television commercials, eight radio spots and multiple print ads (in various vernaculars and outdoors scouring media all across the country). The campaign aims at assuring the country of the Indian Navy’s preparedness, high morale and discipline; by featuring them as the ‘Silent yet Strong’ Force who solidly performs their actions in the silent sores of seas and oceans, far away from the land to safeguard the maritime interests of the nation.


“We are proud to be associated with this prestigious event. With this campaign, it has been our endeavour to showcase aspects of the Indian Navy that are rarely seen by masses at large,” said Samir Datar, Vice President & Office Head, GREY group India, Delhi.


Varun Goswami, Executive Creative Director, GREY group India, Delhi said,” Most of us know the Navy as just that silent force that keeps our maritime borders secure. In hosting an event of this stature, there’s an opportunity to showcase the might and prowess of the Indian Navy. It gave us a chance to lift the veil of ambiguity and reveal the strength behind the perceived silence. The campaign, shot over a grueling ten-day schedule, aims to highlight the many facets of the Indian Navy that make it an indomitable force; and therefore an apt host for the International Fleet Review 2016.”


The campaign is also supported by digital banners, branding at airports and inflight magazines for a sneak peek into the grand event.


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