Gionee plays up the shine factor in S6 via new campaign

16 Feb,2016

By A Correspondent


Gionee has unveiled its latest campaign that pitches it as an aspirational phone for those with a discerning taste for good things in life. The tagline `Shine with metal’ sums up what the S6 has to offer.


Arvind Vohra, Country CEO & MD, Gionee India said, “Gionee has been creating benchmarks for itself in various aspects and believes in giving the consumers better than the best. The Gionee S6 guarantees a whole new experience with its elegant design and outstanding technology. Gionee S6 is a perfect amalgamation of looks and specs and has been crafted for our judicious consumers. The device is one of the first from Gionee to come in with VoLTE and has an 89% metal body encompassing a strong core.”


Crafted from metal, the S6 blends elegant design with power packed features. The S6, particularly, demonstrates the only one of its kind and exceptional beauty while also providing a symmetric design and cambered design which fits right into your hand. The device comes with 89 per cent metal body with a shine cutting of 1.5mm. The S6 comes with a surface of 13.97cm (5.5) HD Super AMOLED Display with Gorilla glass 3 and a screen to body ratio of 77.8 per cent.


The campaign has been conceived by And And Brand Partner and will be supported on digital.


Anand Suspi, Creative Director, And And Brand Partner, said, “The campaign revolves around an interesting human truth that, while we own multiples of most lifestyle products, we use just one phone and that better be the best.”


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